<a href="https://crivva.com/article/why-every-modern-app-needs-a-community-layer/" / rel="nofollow ugc">social layer</a> 
 
many teams are now thinking about building a community layer inside the app 
 
when conversation stays inside the platform, retention improves 
 
owning the social layer helps protect both audience and data 
 
in-app communities turn a product from a utility into a gathering place 
 
AI moderation helps keep live chat usable during peak moments 
 
integrated assistants reduce the need for users to leave the app for answers 
 
a strong community layer can transform casual viewers into loyal supporters